Mumbai: Urbn, India's premier D2C charging solution brand, is a bootstrap company that has meticulously understood the needs of today's tech-savvy younger generations, catering to the demand for portable and tech-driven solutions.
They have recently appointed Kartik Aaryan as the Brand Ambassador and launched #JuiceUpUrbnUp campaign.
Despite being a bootstrap venture, Urbn has demonstrated remarkable growth, with sales soaring from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24, underscoring the strength of our brand and the value proposition we offer. With a global sale of 8 million units and the trust of giants like Amazon, as well as collaborations with leading online retailers such as Flipkart and offline outlets like Croma, Urbn has significantly expanded its market reach and visibility.
Indiantelevision.com caught up with Urbn CEO & founder Sagar Gwallani, where he highlighted the vision of choosing Kartik as a brand face and Urbn's upcoming marketing strategies to capture the market and much more!
Edited excerpts
On the remarkable growth of Urbn and the journey of Urbn evolving from a bootstrap venture to a prominent player in the tech-driven solutions market
Thank you sincerely for your kind words. Urbn's journey began with a vision to provide consumer electronics tailored to meet the dynamic needs of the Indian market, focusing on superior quality at accessible prices. Our ethos has always been centred around a customer-first approach, which has guided our product development process. One of our earliest breakthroughs was the introduction of the smallest power bank, a product that quickly garnered attention and recognition for the Urbn brand.
Since then, Urbn remained steadfast in our commitment to innovation and customer satisfaction. With a dedicated R&D team and our own manufacturing unit, The Brand have the agility to swiftly bring cutting-edge technology to market, consistently staying ahead of the curve. This relentless pursuit of excellence has enabled Urbn to emerge as a prominent player in the tech-driven solutions market.
On the decision to appoint Kartik Aaryan as the brand ambassador and his role contributing to the brand's visibility among the target audience
We appointed Kartik Aaryan as our brand ambassador due to his vibrant persona, which mirrors our commitment to innovation and resonates with today's youth. His dynamic charm embodies the on-the-go lifestyle we cater to, making him a perfect match for Urbn. With Kartik's creative flair and relatable appeal, we aim to amplify our brand's presence and forge deeper connections with our Gen Z audience.
Kartik Aaryan’s partnership with Urbn not only enhances our product launches and marketing endeavours but also bolsters our standing in the charging solutions sector. As the pioneer charging solutions brand to collaborate with a high-profile celebrity like Kartik, his presence in our advertisements across social media and digital platforms will reinforce Urbn's image as a purveyor of stylish and convenient products, while also capturing the essence of today's youth culture. Together, we are committed to delivering cutting-edge solutions and leaving a lasting impression in the industry.
On delving more into the concept behind this campaign and its objectives in aligning with Urbn’s brand identity?
The 'Juice Up Urbn Up' campaign epitomises Urbn's dedication to delivering state-of-the-art charging solutions tailored to today's tech-savvy youth. Rooted in our principles of innovation and style, the campaign aims to forge a deep connection with our audience. Through collaboration with Kartik Aaryan, we aimed to depict modern relationships and illustrate how Urbn's products streamline the lives of active, young couples. The campaign showcases our chargers' unique features, highlighting their sleek design and advanced technology. 'Juice Up Urbn Up' encourages consumers to power up their gadgets with Urbn charging solutions, reinforcing our brand's position as a leading D2C charging solution provider committed to surpassing customer expectations while staying authentic to our ethos.
On the sales skyrocketing from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24
The remarkable growth in sales, from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24, can be attributed to several key strategies. Central to our approach is our unwavering focus on the customer, ensuring that our products prioritise quality and utility. Additionally, we've remained agile in keeping pace with evolving technology, continuously launching new products to meet market demands.
An example of this is our introduction of wireless charging solutions for both Apple and Android devices, tapping into a growing segment of the market. Moreover, with smartphones no longer bundled with adapters, we seized the opportunity to offer a comprehensive range of charging solutions, extending beyond phones to laptops as well. This positioning as a one-stop solution for all gadget charging needs, coupled with our emphasis on future-proofing, has resonated strongly with customers, driving our remarkable growth trajectory.
On maintaining consistency in brand messaging and customer experience across these platforms
At Urbn, we believe technology should make work for you and not the other way around. We always put our customers first in every decision we make. This shared focus ensures our messaging is always clear and consistent. To reach more people, we've created the Black Edition—a premium range with advanced features like compact size and super-fast speed. We also offer our original range for those seeking quality at a reasonable price. Quality is our top priority in both ranges, maintaining our brand's image. This strategy has helped us become a pan-India brand.
On sharing some insights into the evolving preferences and needs of today's consumers, particularly in the realm of portable and tech-driven solutions
As Urbn's Founder & CEO, I've observed a shift in consumer preferences towards seamless integration of technology into daily life. Consumers prioritise convenience, reliability, and versatility in portable gadgets. Fast-charging solutions compatible with multiple devices are in high demand. Additionally, sustainability is a growing concern, leading to a preference for eco-friendly materials and energy-efficient devices. At Urbn, we're committed to meeting these evolving needs by innovating versatile, reliable, and sustainable tech-driven solutions. Our focus remains on delivering convenience and quality, ensuring our products seamlessly integrate into consumers' lifestyles while aligning with their values.
On your aspirations for the future, both in terms of business expansion and maintaining its brand reputation
Moving forward, our aspirations for Urbn are ambitious yet focused. We aim to become the leading brand in charging solutions, renowned for quality and reliability. Upholding our 'customer-first approach,' we plan to expand into new consumer electronics categories to meet the evolving market demands, particularly for those seeking dependable products. Ultimately, we envision Urbn as a proud representative of India in the global market, solidifying our reputation for excellence on a worldwide scale.
