MUMBAI: She’s found her corporate abode in Adobe. The cutting edge software firm today announced that former Intuit chief marketing officer (CMO) & general manager, strategic partner group, Lara Balazs has joined it as CMO & executive vice president. She will be having a direct reporting line to Adobe chair & CEO Shantanu Narayen.
At Intuit, Lara was really into it, re-imagining the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.
Balazs will lead the global marketing organisation responsible for Adobe’s renowned brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.
“As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe's brand reach and impact," voiced Narayen,
Balazs’ marketing career spans key leadership roles at some of the world’s most respected brands such as Amazon, Visa and Nike, delivering innovative customer-centric marketing strategies that propel transformational growth. Among her notable achievements are driving the growth of Amazon Prime and Visa globally and leading Visa into the era of digital payments, with the launch of mobile-first products such as Visa Checkout and Apple Pay. At Intuit, she led the protax group to its highest, most sustained growth in years and drove the company’s highest brand awareness and corporate reputation in its four decades.
Named to Forbes’ list of the world’s most influential CMOs and a recipient of AdWeek's CMO Vanguard award, Balazs is passionate about advancing the marketing profession and supporting the social impact of the industry.
Balazs holds a bachelor of arts degree in pre-law from the university of Washington and a master of business administration from the Kellogg School of Management at Northwestern University.
