MUMBAI: Amagi, a targeted TV advertising and cloud-based broadcast infrastructure, has launched its ad monetisation platforms that are uniquely designed for TV networks whose satellite feeds cover countries outside its origin.

“In the last few months, we have witnessed a surge in demand from TV Networks to monetise their pan-regional feeds. Owing to their unique regional structure and demographics, Europe and the Middle East region are emerging as the priority markets for local ad insertion. As a pioneer in targeted TV advertising, we are best positioned to offer local ad insertion platform for these markets,” commented Amagi co-founder KA Srinivasan.

For TV networks reaching Europe and the Middle East, Amagi will now deploy its patented content watermark technology with flexible workflows to replace ad breaks on satellite feeds with local ads. Amagi can watermark any content provided by TV channels and replace such content at local headends based on a pre-determined playlist. The entire solution can operate on existing satellite infrastructure of broadcasters using STORM IRD and Amagi’s enhanced satellite receiver.  “STORM IRD can store ads and replace watermarked ads locally while the entire workflow can be managed remotely through a cloud-based user interface. STORM IRD also supports traditional content triggers such as SCTE-35 and DTMF cue tones,” added Srinivasan.

Using Amagi’s proprietary remote ad insertion technology, TV Networks operating on pan-regional feeds can now monetise their ad inventory in Europe and the Middle East. This can result in new revenue streams from these two markets which until now was left un-monetised.

The company has successfully monetised ad inventory in Singapore and other countries in the Asia Pacific region for large TV networks. In India, Amagi runs TV ad network with over 1,000 installations and more than 2,000 advertisers, providing geo-specific ad inventory on some of India’s leading entertainment and news channels.