NEW DELHI: Bollywood actor Akshay Kumar’s new Dollar TVC has crossed 1.5 million views on Youtube. As per Dollar’s Facebook page updated on 5 May, the ad had crossed 1 million (10 lakh) page views within 10 days.
In the ad, Akshay, the brand ambassador of the Indian hosiery major, showcases different stunts highlighting fitness and flexibility in the fifth television commercial issued by Dollar Industries Limited. Dollar has commenced a 360-degree advertising campaign across print, electronic, outdoor and online media to promote the new commercial.
“The association with Akshay Kumar has created the perfect brand image for our company and it has been a journey worth mentioning. In this period our company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country. This is our fifth TV commercial with him and we are very confident that the commercial will have an instant connect with the audience, said Dollar Industries Ltd managing director Vinod Gupta.
Acclaimed international ad filmmaker Andzei Matsukevits has directed the commercial. Sainath Saraban, who was earlier working as the creative head of Leo Brunnet has scripted the TVC.
Dollar Industries Limited believes that with Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.
“The concept of the TVC is catchy and in the same line of humour and using your brain. I am delighted that the company is growing day by day, flourishing each fiscal,” said the brand ambassador.
“Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.
The growth of the company is on an upswing with annual growth rates averaging more than 18 percent year-on-year.
TVC story in brief
Akshay Kumar wearing a Dollar vest has been seen as a mix martial art specialist in the TVC, practicing with Winchu Wooden stand and suddenly challenged by a goon. The brand ambassador used a witty trick and won the fight without even touching him. The TVC ends up with the tagline “Jiske Collar Ke Niche Dollar Hota Hain, Usse Panga Nehi Lete Hain”.
