Mumbai: Louis Philippe, a leading premium men’s apparel brand synonymous with timeless elegance and modern sophistication, launched their Gamescape collection through a captivating CGI video set in the charming landscapes of Paris. Conceptualised and developed by GOZOOP Group, the video provides customers with a fascinating experience of witnessing the new collection come to life.
The CGI video, crafted with meticulous attention to detail and artistic finesse, transports viewers into a virtual universe where fashion meets fantasy. Pixelated stances, iconic gaming elements, and vibrant summer hues come to life in a mesmerizing display of creativity and innovation. Inspired by the dynamic world of gaming, the Gamescape collection includes drop shoulder graphic t-shirts, gaming-inspired graphics, utility cargo pants, overdyed shorts, and printed half sleeve shirts. Each garment is meticulously designed to capture the essence of gaming culture while offering a contemporary and stylish aesthetic.
Commenting on the launch of the collection, Louis Philippe AVP-marketing Meghna Khandelwal stated, “We are thrilled to unveil our CGI video for the Gamescape collection. This project represents our commitment to pushing the boundaries of creativity and offering our customers an immersive brand experience. Through innovative storytelling and cutting-edge technology, we aim to inspire and connect with the gaming enthusiasts and fashion-forward individuals of today.”
Elaborating on the social-media amplification roadmap, GOZOOP Group account director, brand communications Prachiti Sathe shared, “The CGI video is indeed a solid technique to engage and familiarize audiences with our peculiar collection - Gamescape. Given the prominence and growing popularity of CGI in today’s digital era, we strategically unveiled a pre-buzz post to generate curiosity, followed by the actual post. Further, we plan on going live with a gaming activity giving exclusive discounts to top scorers and showcasing GOZOOP Group's commitment to innovation and creativity in their marketing strategies.”
Louis Philippe's CGI video for Gamescape is set to make waves in the men’s premium lifestyle industry, showcasing the brand's ability to blend digital innovation with timeless style.
