MUMBAI: AI-powered digital advertising solutions provider LeapX AI has unveiled DAC, a platform designed to simplify and transform the management of digital advertising campaigns through conversational AI.
DAC allows marketing teams to manage complex, multi-platform advertising campaigns effortlessly, using natural language conversations with AI. Unlike conventional tools with rigid workflows, DAC adapts to the unique workflows of marketing teams, seamlessly integrating with existing knowledge systems to ensure alignment with brand guidelines and organisational practices.
From crafting audience personas to optimising campaign performance, DAC streamlines every step of the advertising journey. By consolidating tasks into a single conversational interface, the platform eliminates the need for juggling multiple tools, significantly reducing repetitive workloads. Early adopters have already reported productivity gains of 50-60 per cent, underscoring DAC’s potential to revolutionize digital advertising.
As marketing teams grapple with growing demands and tighter resources, DAC offers a timely solution by enhancing efficiency while maintaining high-quality outcomes. The platform’s accessible conversational interface democratises advanced AI capabilities, allowing all team members—regardless of expertise—to contribute effectively to campaign management.
"Advertising today operates in a landscape shaped by rapid technological advancements, evolving consumer expectations, and relentless margin pressures," said LeapX AI CEO Vishal Kumar."DAC enables teams to manage multi-platform campaigns through simple conversations and automates intricate workflows that previously required specialised expertise. By leveraging natural language interactions, DAC empowers teams to focus on strategy and creativity while adapting to dynamic market conditions. Early adopters have seen transformative results with up to 60% gains in efficiency."
LeapX AI is collaborating with three design partners to refine DAC further, ensuring the platform evolves in response to real-world challenges. The vision is to bridge the gap between innovation and execution.
