MUMBAI: When you get an opportunity to lead performance marketing at a company which is building a category would you take it up or let it go?

Well, Akshit Kaushik said yes and he’s joined Lenskart as head of performance marketing. He says he’s going to make every marketing penny count and drive best in class ROI.

The company is sure to benefit from the his experience at Google which he quit after a five and a year stint learning the tricks and trade as senior campaign manager, performance marketing lead and finally as global CX and quality lead- Google ads.

Akshit has also had a four-year assignment with Amazon where he had varied roles right from marketing manager (for Junglee) to category manager to senior category manager -Amazon Renewed. A two-year term with Godrej Interio as marketing manager resulted in him picking up the skills of demand generation, understand media trends and build relationships.