MUMBAI: Zee TV is launching a Muslim social drama for the first time to take on the 9.30 pm time slot.

Titled ?Qubool Hai?, the daily show will air from 29 October between Mondays to Fridays.

The show is replacing ?Phir Subah Hogi? which will now air at 11 pm slot. With this, the channel is extending its prime time offering till 11.30 pm.

?Qubool Hai? explores the lives of three individuals Zoya, Ayan and Asad who are very different from each other and yet their lives are entwined by the threads of destiny. The show is an attempt to remove certain misconceptions that people have about Muslim culture.

?Qubool Hai? is being produced by Four Lions Production.

Set in a Muslim milieu, ?Qubool Hai? is a family saga that will cut across generations. It is a story of a culture which is so rich and yet misunderstood the most. The show reveals the fine distinction between modernity and traditionalism. The show is going to be very atypical of the archaic and old school thinking.

"The manner in which Zoya embraces the codes of her culture and yet does not get tied down by the extremities that the society imposes will surely make her unique and very relatable to the audiences. To ensure that we use Pavitra Rishta?s leadership position, we have placed Qubool Hai at a 9.30 pm slot and created an alternate slot for Phir Subah Hogi at 11pm," Zee TV fiction head Sukesh Motwani said.

The marketing campaign around Qubool Hai will launch around Eid and will aim at changing the perception of Muslim women in contemporary times through the eyes of Zoya (the lead character).

The show is also being promoted heavily on digital. The channel has developed a focused IVR platform for the viewers to have a personal dialogue with Zoya who shall help them solve their problems in her inimitable style. The focus of the campaign has also been to highlight Zoya?s modern sense of fashion and style.

MUMBAI: Reliance Broadcast Network (RBNL) has appointed Ashwin Sashital as vice president for Big RTL, Minal Sharma as sales head - West and South for Big CBS and Preeti Nayyar as national sales head impact and sales head South and West for Language TV.

Sashital‘s last stint was with Star Pravah as AVP. At Big RTL, he will oversee the business operations across the functions of marketing, revenue, creative and operations for the business. In his new role, he will be reporting to Language TV head Sunil Kumaran.

Sashital said, "Big RTL is in an exciting phase where it is set to grow in leaps and bounds and I would like to steer and accelerate it in the right direction and make it a part of the leading network of channels in India."

Sharma‘s new role entails revenue generation for the channels along with her team. She will report into Big CBS channels business head Anand Chakravarthy.

"With digitisation set to bring in transparency, improved quality of service and fair play, I am excited to be at the core of the revolution, as we offer marketers tremendous measurable value," Sharma said.

Nayyar‘s last stint was with Radio Mirchi where she witnessed the evolution of radio, while handling functions including retail and corporate sales. She will report to Language TV sales head Arjun Singgh Baran.

In her current profile, in addition to overseeing the sales function Nayyar will also make multi-media solutions for marketers, which see integration across television, radio, OOH, print and on ground.

Nayyar said, "The growth story for Indian Television lies in the regional space, and am glad to come on board RBNL in these exciting times. I look forward to working with the team, as we together offer marketers solutions that are tailored to reach their regional audiences, while delivering optimal RoI and minimal spill-over."

Prior to joining Big RTL, Sashital has also worked across companies like Star, Zee and Radio Mid Day.

Armed with over 12 years of work experience, Sharma has worked across media brands ranging UTV Bindaas(Disney), Zoom, Zee TV, India TV and India Today.

Nayyar too comes in with over 12 years of understanding of activation and sales. She has worked across the M&E industry spanning radio and print.

Zee has been my first home. I learnt everything there. I totally owe it to Zee and specially, to Subhash Ji. The entire team at Zee has taught me so much and today when I see Zee completing 20 years, I feel so proud and want to thank everyone who was a part of my journey.

Whatever I did while at Zee TV was an experience of a life time. I was always supported by the creative, production and the entire unit. I want to thank Subhash Ji specially for believing in me. Every time I was trusted with more responsibilities, I had to live up to the expectations and that in turn motivated me to give my best.

Zee has been a pioneer in giving any formatted reality show to the viewers. In my journey, we made landmark shows and made artists who are now superstars in their own genre. I am proud of being a part of a team which made formats which are now globally known. We created customised formats for Zee so that the audience here feels the show is for them and by them and that is the reason for the success of such formats.

Any format which is there to entertain and give something new every time to the viewers is a hit. One can‘t say that a particular format will only be a hit or not, because I feel if any show/idea/format is made keeping the local liking of viewers in mind it does well.

Zee has always given viewers something new and the viewers have definitely accepted it. Whether its fiction or non-fiction anything which is about the viewers or around them works. I feel the present bouquet of shows at Zee is really good and has variety entertainment. There are a few fiction shows which were no. 1 in their times and became a trend for others to follow.

I have literally seen the channel grow from a toddler to where it is today. Way to go Zee TV! We have even seen how from being a channel, we branched out and went to almost every country across the globe. There is so much of entertainment under one name and to give viewers entertainment at their doorstep (is commendable). I am so proud of Zee as it is now one of the top channels and the most talked about channels in the country!