MUMBAI: Zee News Ltd ? which is to be renamed as Zee Media Corp ? is exploring whether it makes sense to merge the Essel group?s print media interests (DNA) with its news broadcasting business. Today, the company filed a notice with the Mumbai stock exchange wherein it has said it has got board approval to fuse its news broadcasting business and its print media interests.

DNA has six editions and according to the IRS Q4-2012 it had an average India readership of close to a million daily. In Mumbai it has been giving other players such as The Times of India and The Hindustan Times a run for their money. Zee News on the other hand is among the top 3 news broadcasters in the country with news and infotainment channels in Hindi, Chhattisgarh, Madhya Pradesh, UP/Uttarakhand, Bengali, Telugu, Marathi, and a business channel in Hindi.

Said Zee News in the statement to the BSE: ?Considering the growth plans of the company and the business synergies in print and electronic news media, the board has approved in-principle combination of ?news publication business? of Diligent Media Corp Ltd - a promoter group entity engaged in printing and publication of English daily ?DNA? and the ?news broadcasting business? of the Company. A committee constituted by the board shall engage / appoint independent professionals to advice on the appropriate structure / manner of combination and its valuation, cost-benefit analysis, procedural and others aspects for consideration by the audit committee and the board in due course.?

When indiantelevision.com contacted Zee News CEO Alok Agrawal, he said even though everything was in a preliminary stage there was an active possibility of a merger fructifying.

MUMBAI: News television broadcaster Zee News has decided to take on a new sobriquet. The management has announced that the company is to be renamed as Zee Media Corp in a filing it made with the Bombay Stock Exchange (BSE) this afternoon. Sources reveal that the company is soon going to launch its official promotion campaign.

Zee News, an off-spring of the Subhash Chandra owned conglomerate Essel Group, constitutes Hindi news channel Zee News, Hindi business channel Zee Business and other regional news channels.

Zee News reporters have started signing off with ?Zee Media? as opposed to ?Zee News? in their piece to camera starting from today.

Says a media observer: "The management has been working on revamping the channel. It brought in Alok Agarwal from Chiel Worldwide who has a creative background. Expect to see Zee Media presenting a snazzier and more modern and relevant packaging for today?s audiences in the not too distant future. This should help to attract newer audiences. Also, Zee News had been making headlines for all the wrong reasons because of the infamous Zee- Jindal controversy last year. TV viewers? memories are short and this change could prove a smart image makeover which could make those memories even shorter."