MUMBAI: Taj TV Ltd, owned by Zee Entertainment Enterprises Ltd, has retained the television broadcast rights for West Indies cricket for a period of seven years from January 2013.
With this, Taj TV will have rights for telecast of cricket matches from three cricket boards. While it has successfully retained the South Africa, Zimbabwe and West Indies cricket boards, the remaining two are Sri Lanka and Pakistan.
Taj TV said Friday it has acquired global television broadcast rights except for the terrestrial broadcast rights within the Caribbean along with production rights.
As part of the deal Taj TV Limited will be providing the television production for free-to-air stations throughout the Caribbean for the benefit of West Indies cricket fans. Taj TV will be showcasing 253 days of international cricket as part of the new rights deal.
?We are extremely delighted to continue our long standing association with Taj TV Limited who has been our media rights partner previously and with whom we have had a solid and mutually beneficial relationship,? West Indies Cricket Board president Dr. Julian Hunte said.
?The West Indies Team has just won the ICC World Twenty20 and the diverse cricket world who hold our team in high esteem will have added demand to see them play in the ensuing years. We are therefore pleased that we have secured this arrangement with this globally reputable company to distribute the media rights to allow fans around the world to see our champion team live and in living colour as they make further strides in world cricket,? Dr. Hunte added.
Ten Sports CEO Atul Pande said, ?We are extremely delighted to extend our association with the West Indies Cricket Board. This deal underscores our commitment to building our cricket business in the subcontinent and globally. The recent upsurge in the West Indies Team quality further reinforces our view about our relationship with West Indies cricket going forward.?
The parties have agreed, on account of confidentiality clauses, not to publicly disclose the monetary value of the contract.
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