BARC floats RFPs for new TV ratings system
MUMBAI: For long, there has been a hue and cry about the progress of the Broadcast Audience Research Council (BARC) a
BENGALURU: Zee TV had called for entries for its reality dance show Dance India Dance in 15 cities across the country. The channel is searching for the best dancing mother in the country ? ?India Ke Best dancer mummy Ki Khoj? for its new variant. The show is produced by UTV Software Communications for the channel.
Zee TV had kicked off an aggressive blitzkrieg of multi-city auditions from March 2013 in - Delhi, Raipur, Kolkata, Indore, Patna, Lucknow, Jaipur, Chandigarh, Dehradun, Guwahati, Jammu, Ranchi, Ahmadabad and Bengaluru to be followed by Mumbai. Auditions start in the Garden City tomorrow (April 25) between 9.00 a.m. and 2.00 p.m.
?Dance India Dance as a series is associated with superlative talent who wow the country with their mind blowing performances!? says ZEE Content Head (Hindi GEC) Ajay Bhalwankar, "Through every edition of Dance India Dance, be it for adults or little kids, we have seen the mothers of all contestants expressing a desire to dance. After seeing them take to the stage so confidently, we thought of showcasing their talent. They are moms who are passionate about dancing but have never got the opportunity. They are women who don?t believe that marriage and kids are a hindrance between them and their dreams. Our criteria does not change for this series just because they are mothers?our audiences can be rest assured that their dancing will surely be of the high standard that DID contestants are synonymous with."
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