MUMBAI: When the going gets tough, the creative ones get going!

MUMBAI: India’s public broadcaster, Prasar Bharati, is one of the largest public broadcasters in the world.

MUMBAI: In the last four to five years, the regional television market witnessed a significant growth in viewership.

MUMBAI: The Coronavirus pandemic and the consequent decision to suspend shoots from 19-31 March have proved to be a b

MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers