MUMBAI: US broadcaster CBS has announced that David Wisnia is executive VP, affiliate relations.

Wisnia will work closely with CBS president, affiliate relations Diana Wilkin.in negotiating new affiliation contracts while helping to oversee the department?s operations and personnel. In addition, Wisnia will serve as a senior liaison to the Affiliate Board and station/ group owners.

The appointment is effective 15 August.

Wilkin said, "David is that rare executive who brings sales, distribution and marketing experience along with a strong legal background. He is someone who understands the nuances of the network-affiliate model, and the value of CBS programming to our many stations. I am looking forward to working with David as we continue to evolve our relationship with our affiliates and set the industry standard."

Wisnia most recently served as News Corp?s Star TV senior VP, distribution, sales and marketing head of North American and European Operations where he oversaw day-to-day operations of those region?s businesses, including P&L, affiliate relations, advertising, marketing, local programming, as well as strategic planning for growth.