Ten Sports in long term agreement with FIH
MUMBAI: Ten Sports has entered into long term partnership with International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014.
As part of the agreement Ten Sports will be broadcasting over 50 India playing matches in the next four years from major men hockey tournament from around the world.
This follows on the announcement made last week that Ten Sports had retained the broadcasting rights for the FIH Champions Challenge and Champions Trophy.
This follows on the announcement made last week that Ten Sports had retained the broadcasting rights for the FIH Champions Challenge and Champions Trophy.
Ten Sports CEO Atul Pande said, "Our long term agreement with FIH reaffirms our commitment to bring the best sports action to our viewers, and this new agreement for telecast best of men hockey Champions Challenge and Champions Trophy, reaffirms our commitment to grow the sports business and consolidate our position as the leading sports broadcaster."
FIH president Leandro Negre said, "We?re delighted to extend our long-term partnership with Ten Sports for a further 4 years. This deal is of unprecedented value to FIH, not only in terms of the record license fee, but also for us to guarantee hockey fans and FIH sponsors unparalleled exposure for the world?s best hockey events on the subcontinent?s most-watched sports channel.
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