MUMBAI: Earlier this month Ficci partnered with the National Association of Broadcasters (NAB) Show 2013, an international conference and exhibition in the field of Media and Entertainment that was held in Las Vegas from 6-11 April 2013. Ficci was approached by NAB to partner with them in celebrating 100 years of Indian Cinema at the show.

Accepting this proposal with the purpose to provide Indian Media & Entertainment Industry an international platform to reach out to the global markets and to showcase Indian Cinema to the intercontinental audience, Ficci took a 10 member delegation to NAB Show comprising of Ficci-Media and Entertainment Committee (South) chairman Dr. Kamal Haasan; Reliance Broadcast Networks CEO Tarun Katial and others.

NAB is an advocacy association for America?s broadcasters. It advances radio and television interests in legislative, regulatory and public affairs. To recognise the contribution of Indian Cinema entertaining the world for the last 100 years, Haasan received an award on behalf of Indian cinema.

To commemorate the 100 years of Indian Cinema, a session ?Bollywood beyond borders? was organised by Ficci on 9 April. The session explored the international appeal of Bollywood Cinema.