MUMBAI: DB Corp, the print media company, has announced its association with Dale Carnegie, a global company that designs training programmes, to launch the Dainik Bhaskar School for Media Education (DBSME).

The school is aimed at providing an "exclusive career programme" designed for DBCL professionals to help build a pool of modern media professionals for the company and industry at large.

DB Corp, which publishes eight newspapers in four regional languages and is supported by a staff strength of over 11,500 employees across 13 states in India, will now have access to training and skill development techniques and facilities.

This association will also assist DBCL?s expansion programme. Dale Carnegie will benefit DB Corp?s employees to hone their skills, the company said.

In phase I, the emphasis will remain on training programmes which will begin first with the Editorial and Ad Sales team of the Bhaskar Group. This programme will cover a synopsis of the whole industry.

Dale Carnegie has a global experience of having worked with over 400 of the Top Fortune 500 companies. In India, Dale Carnegie has worked with 700 corporate firms and trained 90,000 Dale Carnegie graduates in the last six years.

DB Corp MD Sudhir Agarwal said, "This is a first of a kind initiative by a media group to partner with Dale Carnegie ? a world leader in enabling businesses to enhance performance and increase knowledge by imparting highly resourceful training and consulting services. We are delighted to join hands with the best in the training industry. This endeavour is an extension of Bhaskar?s vision to drive socio-economic change as the largest print media group and to help develop professionals attuned to the latest trends in media systems, processes and values. Presently, we will work with Dale Carnegie to design programs that will exclusively cater to the internal growing needs of professionally trained and job-ready manpower of the company, to sharpen our competitive strengths. At a later stage, we aim to offer challenging careers and training modules in media to aspiring youths in the country."

Current Focus:

Training programmes at DBSME will begin with the Editorial and Ad Sales team first of the Bhaskar Group. Very specific training modules underscoring editorial demands and requirements will be undertaken first to strengthen the functional skills of participants, followed by a similar programme for sales professionals that will focus on capability enhancement. The training programmes offered will be residential and initially accommodate 75 professionals.

The DBSME will be a comprehensive career programme for media professionals that familiarise students with all aspects of the media industry in India in an interesting and informative way. The programme focuses on core component of contemporary media sector including the editorial, sales, branding and marketing, administration, client service and media technology.