MUMBAI: Hindi general entertainment channel Sony Entertainment Television (Set) and English movies channel Movies Now have been voted as the broadcasting success stories of 2011, as per Ormax Media?s year-end report ? Front Page 2011.

The results are based on a Decision Makers Survey (DMS) conducted amongst senior advertisers, media planners and media journalists across India.

In the DMS, respondents were asked for their opinion on the channel which can be called the "Success Story of 2011". Sony emerged as the winner by a sizeable margin. The channel was chosen for its climb from No. 4 position in 2010 to the No. 2 position in the second half of 2011. The channel was appreciated for its line-up of programmes, such as Kaun Banega Crorepati, Bade Achhe Lagte Hain, Crime Patrol and CID.

Movies Now was selected for its strong performance among the English movie channels genre. The channel made an impact within weeks of its launch in December 2010, and took the No. 1 position in the genre in most weeks in 2011. Decision makers felt Movies Now has managed to push other EMCs into relooking at their game, and made the genre a lot more interesting as a result.

Other channels that got appreciation from the decision makers include Star Gold, History TV18, Channel [V], Disney Channel and Star Pravah, Ormax Media said.

MUMBAI: Sony Entertainment Television (Set) has joined forces with soap factory Balaji Telefilms once again to launch a new fiction show, Kyaa Hua Tera Vaada.

Kyaa Hua? will premiere on 30 January at Monday-Friday 10 pm band, replacing Saas Bina Sasural, which is being shifted to 9 pm.

Set was airing two fiction shows - Dekha Ek Khwaab and Parwarish - for 45 minutes each. Starting 30 January, the shows will run for 30 minutes, vacating the 9 pm slot.

Multi Screen Media COO NP Singh said, ?With the incredible performance of all our fiction shows, we are ready for the next level of growth with a fresh lineup of interesting shows.?

Set senior EVP and business head Sneha Rajani added, ?Kyaa Hua Tera Vaada marks another milestone in our relationship with Balaji. At Set, our endeavor is to pick up shows that are engaging with the characters, language and the environment to which today?s Indian families can relate. We strongly believe in connecting with our audience at an emotional level. We are confident that Kyaa Hua Tera Vaada at 10 pm with a relatable and endearing concept will connect with the viewers and will further strengthen our hold on the prime time slot and also consolidate our position as the second most popular general entertainment channel in India.?

The show follows the story of a married couple with three growing children. It traces the rise and fall of love and togetherness in a typical Indian married couple, whose time and attention for each other survives the vagaries and demands of life?s problems. Mona Singh returns to fiction shows after a hiatus of almost seven years opposite Pawan Shankar who plays her husband Pradeep Singh.

Balaji Telefilms joint MD Ekta Kapoor said, ?After Bade Acche Laggte Hai ruling the charts, we at Balaji are all geared up for yet another interesting show ? Kyaa Hua Tera Vaada which celebrates marriage after 10 years. Through this show we want to show our viewers how the relationship between a husband and wife changes through time but love remains constant. I am extremely delighted to take the relationship with Sony Entertainment Television to another level with the launch of Kyaa Hua Tera Vaada and hope that we are able to create magic together once again.?

MUMBAI: Sony Entertainment Television (Set) has jumped back to the number two position among the Hindi general entertainment channels (GECs), in the first week?s ratings of the new year.

Meanwhile, the three-week-old channel, Life OK, has seen a 24 GRPs (gross rating points) jump and ended with 98 GRPs in the week (last week 74).

As per TAM data for week ended 7 January (C&S, 4+), Set has closed the week with 236 GRPs. Though it is slightly lower than the previous week?s 240 GRPs, it still went to No.2. Set?s flagship crime show, CID has become the third most watched show with 4.97 TVR, while Crime Patrol was at fifth place with 4.41 TVR.

Last week?s number two, Colors slipped to number three after losing 43 GRPs in the week. The channel had come back to No. 2 on the back of Colors Golden Petal Awards in the previous week.

Meanwhile, Star Plus maintained its lead among the Hindi GECs with 311 GRPs in its kitty, even if it lost 14 GRPs.

Zee TV ended the week with 184 GRPs, compared to 194 GRPs in the previous week, while Sab followed with 124 GRPs (previous week 113).

Imagine TV closed the week with 64 GRPs (72 last week), followed by Sahara One with 42 GRPs (35 in the previous week).

MUMBAI: Sony Entertainment Television (Set) has unveiled new fiction programming that will come into effect once the popular game show Kaun Banega Crorepati ends on 17 November.

The two shows, Dekha Ek Khwaab and Parwarish, will start running from 21 November.

Taking an unconventional step, Sony has decided to stretch its two fiction shows to 45 minutes, rather than the usual 30-minute episodes. However, Set senior EVP and business head Sneha Rajani said that this is a "short term strategy". 

Starting 21 November, the existing 8 pm show Kuchh Toh Log Kahenge will continue till 8.45 pm and will be followed by Dekha Ek Khwab, which will end at 9.30 pm. Meanwhile, Parwarish will air at the 9.30-10 pm band.

"We have decided to air Kuchh Toh? and Dekha Ek? for 45 minutes each as per our strategy. This will help in building up our fiction. It is obvious that post KBC, there will be a GRP drop and we are aware of that," Rajani said.

Rajani added that the channel will not launch any big-ticket reality show in the near future and the focus will be on fiction shows.