MUMBAI: Bollywood star Shah Rukh Khan is leaving no stone unturned to promote his upcoming superhero film Ra.One.

To add to the long list of pre-release associations and to reach out to the young and youth audiences, SRK has now launched the social game based on the movie, in association with UTV Indiagames. UTV Indiagames CEO Vishal Gondal said, "The amazing statistic is that 50 per cent of all users on social networking platforms play games.

So when we associated with Red Chillies to create a game around Ra.One, we decided to make a social game out of the character! The game has the potential to have a global appeal and we hope the sheer power and reach of social gaming will enable us to build a massive gaming franchise appeal, appealing to everyone across the country as well as increase the base of gamers in India."

UTV Indiagames is the exclusive partner of SRK?s company Red Chillies Entertainment, to develop and publish the cross-platform social game on mobile, online and TV.

With an aim to build on the franchise, the game will be episodic in nature, introducing new levels and a story that will keep progressing with the game.

Also, the game will be micro transaction enabled so that users can customise their own game experience.Reaching out to a wider section of casual gamers, the game is designed to simply ?pick up and play? with a theme that is attractive to global audiences.

Khan said, "With the many strategic firsts that Ra.One is bringing to the country, the first ever superhero social game on the most powerful medium today takes it to a whole new level. The game has been specially conceptualised to ensure that it reaches out to all the audiences that are eagerly awaiting to catch a glimpse of the superhero G.One. This is the perfect opportunity for gamers to get introduced and engage with G.One, understand his fantastic abilities and immerse themselves in the game and become superheroes!"

The game will be launched across all the popular social networks like Facebook along with gaming platforms like Nokia Ovi, Android and Apple. UTV Indiagames will also be launching a special version of the game for DTH subscribers.