Mumbai: At the Big Picture Summit organised by the Confederation of Indian Industry (CII) on 16 & 17 November, am

Mumbai: It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the indu

MUMBAI: Across the world, efforts are on to make audience measurement systems more reliable and tamper-proof so that

MUMBAI: Taking a big step towards using return path data (RPD) for TV viewership measurement, BARC India has tied up

NEW DELHI: India’s incumbent audience measurement organization Broadcast Audience Research Council of India (BARC) is