MUMBAI: In a move to strengthen its product and partnerships portfolio with greater market focus and customer orienta

MUMBAI: Once upon a time, the kids’ genre was the most sidelined of them all but now broadcasters have figured out ho

MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to pr

MUMBAl: TV viewership measurement in India is set to get a boost.

MUMBAI: After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of

MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT,