NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just cele

NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade a

MUMBAI: Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfo

MUMBAI: For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has b

MUMBAI: Tata Tea Gold has launched a new campaign this New Year, highlighting the idea of ‘dil ko na kahoge to pachta