Mumbai: MTunes HD, the first Bollywood music channel in HD, is launching a countdown show ?MTunes Trending20? on 4 August.

Presented by Bharti Airtel, the weekly show will air every Saturday at 9pm and Sunday at 11 am and will play the top 20 songs of the week.

MTunes Trending20 aims to bring to its viewers a comprehensive analysis of audience preferences across five platforms. The final chart will be compiled by the media research organisation - Ormax Media.

The five platforms will be Radio popularity compiled by Radio City, Digital downloads provided by Hungama, YouTube views and Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD. A normalised measurement formula based on TV ratings data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart.

MTunes HD CEO Saravanan P said, "MTunes Trending20 is a reaffirmation of our promise to deliver ?Music Like Never Seen Before? and strengthens a long line-up of path-breaking formats like Kal Ka Superhits, Handmade and MBox already on the channel. We have pioneered the industry by launching the World?s first HD Bollywood Music Channel and are committed to consistently drive growth for our stakeholders. This show will deliver the gold standard of Bollywood music rankings to the industry and is among several initiatives in the pipeline that will make the MTunes HD viewer ?Feel the Music?!"

Ormax Media CEO Shailesh Kapoor added, "Today, music is consumed across media - television, radio, internet, mobile phones and other digital devices. MTunes Trending20 is a unique property that captures the combined effect of all these media."
 

MUMBAI: Ormax Media, the media research and consulting firm, has launched a new version of its television content testing tool ? True Value.

The new enhanced version of True Value will allow broadcasters to forecast the viewership of new launches. Since its launch in 2009, True Value has been used for content pre-testing. The tool has been used so far to test 146 programs across 19 channels.

The tool is available in three versions ? for GEC fiction (Hindi and Regional), for all types of non-fiction (GECs and niche channels) and for kids channel animation content.

True Value has two statistical tests built into its design ? Go or No Go (GONG) Test and Success Test. The GONG Test can be used to decide whether a program should be put on-air at all, while the Success Test can be used to predict if the program will fit the definition of ?success?, as defined in the context of the genre and the channel.

Ormax Media CEO Shailesh Kapoor said, ?The previous version of True Value was more directional in nature, while the revamped version is more action-oriented. Its ability to forecast the steady-state viewership of a program makes it extremely useful for taking business decisions in the area of content selection. The television industry has been very supportive of the product, and the new version has been designed to meet their needs even better.?

MUMBAI: Paritosh Joshi, former chief executive of Star CJ, will associate with media research and consulting firm Ormax Media as a strategic advisor.

Joshi, who has worked in the corporate world for 27 years across FMCG marketing, commodity trading, perfumery and broadcasting, had recently stepped down.

In his advisory role, Joshi will engage with the research and business teams at Ormax Media across various aspects of their work.

Ormax Media CEO Shailesh Kapoor said, "I am delighted to announce that Paritosh has accepted our invitation to take up the role of strategic advisor at Ormax Media. With his experience in the media business, as well as his close involvement in several industry initiatives, he will bring a unique and fresh perspective to the table that will help us, and by implication, our valuable business partners community."

Speaking about his new role, Joshi said, "Ormax Media is doing some path-breaking work in developing new metrics altogether for television and film industries. I have a deep interest in audience measurement, and this engagement is another way of delving into this vast landscape even as I get to work alongside Shailesh and his team."

Ormax Media will be completing four years this July. The company now works with 81 media and entertainment brands in India, and owns 22 proprietary products and tools targeted at the media and entertainment industry.