MUMBAI: Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has sugges

MUMBAI: In a smart move that could lead to further enhancing of its credibility and importance, Broadcast Audience Re

MUMBAI: Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing adverti

MUMBAI: Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,

MUMBAI:  A Nielson report has now confirmed what many believed of the growing ad spends in the digital world.

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media con