Mumbai: Nielsen has announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and ad

Mumbai: Nielsen has revealed the first iteration of Nielsen One - its single cross-platform measurement solution.

Mumbai: Nielsen has announced the release of its enhanced identity system for digital ad ratings in 15 markets starti

Mumbai: Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more

Mumbai: It’s never been a better time to be a shopper, given today's buy-anywhere retail environment.

Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the