Mumbai: The kickoff of the fall TV season in the US and the return of football provided audiences with an abundance o

Mumbai: Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rou

Mumbai: With the arrival of the holiday season, the Indian Performing Rights Society (IPRS) has launched a campaign t

Mumbai: In June, streaming captured 33.7 per cent of total television consumption in the US, according to The Gauge,

Mumbai: The Indian division of global media agency network, OMD has appointed Charul Tomar as its new head of strateg

Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers r