MUMBAI: English movie channel HBO will launch the fourth season of ?Hollywood Premiere League (HPL)on 16 April. The films will be aired 11:15 pm onwards every night.

The two-month long festival will offer blockbusters soon after the Indian Premier League (IPL) matches get over.

HPL will showcase films like ?Clash Of The Titans?, ?Speedy Singhs?, ?No Strings Attached? and ?Jonah Hex?. The initiative will also have interactivity both on-air and online. On-air, HBO has introduced the HPL Master Blaster Contest, a six-week long watch-and-win, where the participants have a chance at winning a cool latest Ipad. The contest is being promoted on air and is integrated with the broadcaster?s social media community.

In addition, the on-air properties include "HPL- Matches of the week"- a ready menu of the matches of the week for viewers and "HPL Memories" - capturing the most memorable moments from HPL movies.

Further, HBO?s social community which is heading to 750,000 users at present, is actively working on a deeper social media engagement. HPL was announced in the social media domain beginning of the month highlighting the on-air promotions ahead of its fourth edition roll-out. The Facebook users will be able to create their own HPL Dream-Team through a user integrated application.

Along the with Dream-Team application, fans can create their own cheerleaders to support the Dream ?Team. Additionally, the user has options to, ?brush up your cricket lingos? and ?tweet the name of your favourite movie.

HPL will see large scale promotions on various English TV channels, a well-placed outdoor campaign and radio promotions in Delhi, Mumbai and Bangalore in addition to multi-faceted social media and digital plan.

Dove is the title sponsor, Make my Trip as the presenting sponsor and Coke and Colgate the associate sponsors on HPL.

MUMBAI: Sony Music is creating a roadblock for ?Tu Hi Mera? song from Vishesh Films? movie Jannat 2.

The song will take over the small screen as a roadblock strategy across youth and music channels including MTV, 9XM, UTV Bindaas, UTV Stars, Zing, ETC, MTunes, Zoom, B4U and E24.

The roadblock will be on 24 March between 8 pm and 8.30 pm.

Additionally, this initiative is being supported by a print campaign across leading publications in Mumbai, Delhi, Pune, Hyderabad, Lucknow, Kanpur, Ahmedabad and Baroda.

Sony Music Entertainment India marketing director Sanujeet Bhujabal said, "Post the success of Jannat, there is a lot of expectation riding on the music of Jannat 2. We, therefore, decided to create a roadblock wherein fans will get an opportunity to view ?Tu Hi Mera? from Jannat 2 across leading music and youth channels. We are confident that the music will be appreciated and will surely have people hooked on to it.?

Starring Emraan Hashmi and Esha Gupta, Jannat 2 is the sequel of the 2008 film Jannat. It is slated for a 4 May release.

NEW DELHI: Network18?s proposal to get foreign direct investment (FDI) for publish business has been deferred by the Foreign Investments Promotions Board (FIPB).

The FIPB has also put on hold Cellcast Interactive India?s proposal to set up three non-news and current affairs television channels in Hindi, Tamil and Telugu in India. Recently, Cellcast launched social TV channel, MyTV.

In toto, FIPB has deferred five proposals relating to the Information and Broadcasting sector. Three of these relate to publishing. Apart from Network18 Media & Investment?s proposal, the others include Packt Publishing, Mumbai, to carry out the business of writing, editing, summarising, compiling, printing, publishing, buying, selling, importing, exporting, circulating or otherwise dealing in books publication and any other information or data pertaining to all areas and sectors such as computer and information technology; and Reed Elsevier India to undertake the additional activity relating to the business of publishing and co-publishing (in and outside India), including digital publishing, printing, reprinting, adaptation, article reprinting, repackaging, translation, distribution of scientific, technical, medical, specialty and research journals/magazines/periodicals in any media including print media.

Two proposals relating to television were also deferred. One was from Catvision Limited, Noida, to increase foreign equity participation to carry out the business of manufacture of CATV equipment, selling CATV equipment like dish antenna, other CATV equipment, cables, energy management equipment and repair of apparatus for television transmission, other business services.

The FIPB, however, approved the proposal from Fine Publishing India. The company has been permitted to induct foreign equity to the extent of Rs 500,000 to carry out the business of publishing specialty/technical magazines covering the subject of wine and champagne.

Jeevan Telecasting Corporation has been given permission for post-facto approval to ratify NRI investment but this does not involve any foreign direct investment.

However, in one case, the Ministry has reiterated an earlier decision. This relates to Wolters Kluwer for expansion of business by purchasing the assets of the companies engaged in business of publishing and distribution of journals and other publications in print form as well as in electronic form involving an FDI component of Rs 304.5 million.