Youth marketing's mantra: Listen, learn and engage
MUMBAI: That the social media and digital platform is the present and future of marketing is no longer a surprise or
Starts 3rd October
Mumbai: Youth entertainment channel MTV is bringing back one of its popular properties ?Splitsvilla? in a wilder form.
Starting from 1 April, the fifth season of the show will air every Sunday at 7 pm. It is being presented by Fiama Di Wills and powered by Nescafe.
Aiming to show the wild side of love that is raw and edgy, the show will see participation of nine boys and nine girls, all vying for love with two irresistible rulers ? the king and the queen.
The theme for ?MTV Splitsvilla 5? is ?Love Gone Wild? and keeping in sync with the theme, the on-air campaign has chocolate sauce as a metaphor for blood. This depicts the very basic and carnal instincts of ?might? being always right.
MTV India EVP and channel head Aditya Swamy said, ?Splitsvilla is ?the? original romance reality show in India. Having rocked and shocked audiences in the last four seasons, this year we are going ?wild?. Young people of today are connecting with their raw side. It is this animal instinct that we are exploring in this season. Laws of the jungle will rule and only the strongest will survive."
The show will be hosted by VJ Nikhil Chinappa.
Said ITC head of marketing personal care products business Nilanjan Mukherjee, "Fiama Di Wills is delighted to present MTV?s iconic show, ?Splitsvilla?, this season. Fiama Di Wills personifies an achiever, who is young, vibrant and beautiful. The association is a perfect fit and an obvious decision given the concept which aptly defines Fiama Di Wills? sensibilities and the immense popularity of MTV Splitsvilla amongst the youth in India."
NEW DELHI: Despite both news and general entertainment channels having set up their own regulatory bodies, the Information and Broadcasting Ministry issued 23 notices to various TV channels during 2011 and January this year.
All these notices were issued for showing obscenity and violence.
Government sources denied reports that any channel had gone to Court against the notices issued.
While the matter was under consideration at various stages, warnings or advisories had been issued to the other channels and four of them (Bindass, News 9, Sahara Samay and P7) were even asked to run apology scrolls. In only MTV?s case, the channel was let off after reviewing the programme.
The notices included only four notices to news channels: News 9, Times Now, Sahara Samay, and P7.
In the general entertainment channels, four notices were issued to Bindass, two each to Sony TV and Channel ?V?, and one each to Sony Pix, Zee Trendz, MTV, TLC, People Live, FX Channel, NDTV Good Times, Star World, Fox Crime, and FTV;and Enter 10 which is the only channel to have received a notice in 2012.
switch
switch