MUMBAI: India’s public broadcaster, Prasar Bharati, is one of the largest public broadcasters in the world.

MUMBAI: In the last four to five years, the regional television market witnessed a significant growth in viewership.

MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers

MUMBAI: Ever since Facebook acquired WhatsApp, people have been expecting the popular chatting app to move towards an

MUMBAI: Recently, The Broadcast Audience Research Council India (BARC) announced that it is reverting to its earlier

MUMBAI: The growth of the digital medium in India, in the past few years, has been a stellar one.