Parle Wafers launches new campaign
MUMBAI: Everest Brand Solutions has conceptualized the latest campaign for Parle Wafers keeping in mind the objective
NEW DELHI: The Human Resource Development Ministry has set up a task force to go into the large number of media schools mushrooming in different parts of the country, Information and Broadcasting Minister Ambika Soni said.
The task force will examine and identify issues related to the problem and suitably suggest remedial measures including setting up of an Accreditation Mechanism.
In her inaugural address at FOCUS 2012 on Digitisation, she said of the four Regional Centres of the Indian Institute of Mass Communication (IIMC) in Jammu and Kashmir, Kerala, Maharashtra and Mizoram, the two at Amravati (Maharashtra) and Aizawl (Mizoram) had become operational during 2011 with PG Diploma courses being offered in English Journalism. The other two Centres at Jammu and Kottayam (Kerala) were expected to become operational from the next academic session 2012-13.
The regional centres would not only ensure a balanced growth in availability of journalism schools across the country, they would facilitate the Government?s commitment towards inclusive growth.
MUMBAI: Print media company Dainik Bhaskar Group has launched the third edition of its Marathi newspaper, Dainik Divya Marathi, from Jalgaon, Maharashtra.
With this launch, Dainik Bhaskar Group has expanded into three major cities in Maharashtra and grown its operations to 63rd editions. The previous two editions were launched from Aurangabad and Nasik in May and July respectively.
The Jalgaon launch followed a two-phase survey methodology of door-to-door survey for inputs and later subscription booking.
Dainik Bhaskar Group MD Sudhir Agarwal said, "Jalgaon is a vast market, with a rapidly developing industrial belt and is emerging as a premier educational hub. It has a strong cultural heritage and is now making progressive strides expanding its infrastructure, transport, communications facilities. Understanding the important role brand building plays for a new entrant, our planning has been meticulous, including our strategically classifying city to understand its demographic nuances. This sharp focus on planning, management, marketing and branding has resulted in a successful launch of Jalgaon edition."
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