Puma ropes in Yuvraj Singh as brand ambassador
MUMBAI: Puma, the global- sport- lifestyle brand, has roped in Indian cricket team all rounder Yuvraj Singh as their
Mumbai: Dainik Bhaskar has tied up with Time Magazine and Harvard Business Review (management magazine) to provide their content to its readers on a regular basis.
The "exclusive" content will feature in the Sunday edition of the Hindi-language newspaper.
The daily newspaper has completely revamped its Sunday edition content with a focus on management lessons to be applied in day to day life.
"It will contain wide spectrum of topics like health, fitness, career, self help, money management, politics, education, music, lifestyle, environment, good reads through columns by experts of the respective fields," the company said.
Additionally, Dainik shall also provide a separate segment devoted to women. Also there will be a Sunday Jacket, above the regular front page of the newspaper which will carry exclusive news analysis and ground reports.
Dainik Bhaskar group VP Sanjeev Kotnala said, "Our strategy revolves around being ahead of the curve. And hence the desire to enrich the reading experience and making it that much of joy - is our focus that directs us in our newspaper design. So, in addition to above changes, we do expect that the readers will appreciate the exclusive cartoons and photographs- that will not only bring smile to their faces but also help them focus and think."
MUMBAI: Lifestyle channel NDTV Good Times is launching a new season of Highway on My Plate - Addas.
Starting 27 May, the show will air every Sunday at 8 pm.
Anchored by Rocky and Mayur, the season will take viewers down the memory lane, to the centre of every student?s universe - the canteen, their "favourite" Adda. The duo will uncover the ?best addas? across the country and the food, ingredients and traditions that make them special, in their signature style.
Rocky and Mayur said, "In this season we have been able to see India?s finest schools and colleges through the eyes of their students, in a way no one has ever brought to you before,and as we cover thirteen of these amazing addas, one thing is for sure the food is worth every penny."
MUMBAI: UTV Bindass, the youth channel from the UTV Group, is launching a new non-fiction drama series The Khan Sisters, which allows its viewers to take a sneak peek in to the real lifestyle of B-town sisters Gauahar & Nigaar Khan.
Premiering on 19 November, the show will be aired every Saturday at 7 pm.
The show consists of 13 episodes, showcasing a mixture of reality and drama. It brings to fore the lives the sisters lead in Mumbai, Delhi and Dubai- the love, the fights and the differences in their lives.
UTV Bindass business head Keith Alphonso said, "The treatment of the show is refreshingly different from anything else that you would have seen before on Indian television. With this show we aim to redefine the reality genre. The Khan Sisters is all about discovering the unseen side of the reel stars. I am sure the audience would love to get a sneak peek into their lives."
The show is a window into their private world of the two sisters. It?s about all those unspoken territories that happen in a celebrity?s life. As the show progresses, it will go on to divulge the developments that take shape in the lives of the Khan sisters and their family, all of this while the camera rolls on.
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