MUMBAI: Cartoon Network has renewed exclusive co-production agreement with leading French animation studio, Xilam, to create season four of animated comedy series Oggy and the Cockroaches.

Oggy and the Cockroaches season 4 starts 22 April and will air every Monday to Friday at 3 pm on Cartoon Network. The latest installment of the series will comprise of 26 half-hour episodes.

Cartoon Network is also conducting the ?Oggy Fun in the Sun? contest starting 6 May in which kids have to tune in to Cartoon Network and answers show-based questions. The bumper prize includes a chance to spend a day with Oggy and the cockroaches. Other runner-up prizes include PSPS, iPod Nanos and Mobile Phones.

As part of its summer programming, ?Cartoon Network Popcorn? will have a new movie premiere every Saturday at 12pm including movies including Batu Gaiden, Krish Trish Baltiboy 4, Chatpat Jhatpat, and Tom & Jerry meet Sherlock Holmes.

Kids can also gear up to celebrate Environment Day with marathons of their favourite alien-morphing superheroes - Ben 10 starting 5 June at 7 pm. To end the holidays with a bang, kids can join Henry in School Nahin Jaunga Main marathon all day on 14 June.

MUMBAI: EduMedia Productions, the production arm of kids education company EduMedia, has stepped into the television space to create kids focussed content.

EduMedia, which has also produced 40 short films, feels its a natural extension of its offering which includes School Cinema (film-based life skills curriculum), Krayon (events), Mentor (publishing) and Activity (training).

The company feels that its extensive and thorough research in understanding the needs of kids will help its production team to make films for its School Cinema, a film-based learning programme. These films are showcased across schools and are instrumental in teaching kids about life via an edutainment platform.

EduMedia India Executive Director Tabassum Modi said, ?It?s the need of the hour to create contemporary content showcasing the realities of today. By stepping into the television space, EduMedia plans to create content that parents will want their kids to watch, something that is entertaining without being frivolous and in a format that is crisp and keeps kids captivated.?

The company said two of its films have won the 59th National Film Awards in 2012 while many of its 40 films have also been screened at over 25 film festivals across the globe.

?Media can have a very positive influence on kids if it is used the right way. But kids are usually exposed to content which may or may not be appropriate for them and can directly or indirectly affect their mindset. One needs to be responsible while creating content for kids and be sensitive to what is being communicated and how,? added Modi.