Successful brand revitalisation involves refreshing a brand's image and reconnecting with its audience through strate

Mumbai: Sitting in on a rather dull presentation about IPL advertising at an event recently, I realised that broadcas

MUMBAI: Razorfish, the technology-led digital company from Publicis Groupe, has appointed Manan Mehta as head of busi

MUMBAI: Eureka Forbes Limited has awarded its digital strategies and social media mandate to Digitas India of the Pub

MUMBAI: Axis Bank has appointed Publicis Groupe‘s digital marketing agency, Digitas India, as their digital AoR.