Mumbai: The FMCG sector happens to be one of the toughest and volatile categories to succeed, often regarded as moder

Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many inte

Mumbai: Twenty-four hours in a day and a zillion media choices to be made!

MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterpris

Mumbai: The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception

Mumbai: It is no secret that the public relations (PR) landscape has been steadfastly evolving over the past decade,