MUMBAI: WPP, the world’s largest marketing group by sales, has created a unit for buying digital media to combine its

MUMBAI: ZenithOptimedia, the global media services agency from the Publicis group, has won the media duties of Honda

MUMBAI: The media planning and buying agency of the WPP group, GroupM, has appointed Karthik Nagarajan as its nationa

The Indian Premier League (IPL) has seen an erosion in brand value due to governance issues.

MUMBAI: GroupM has joined hands with Quasar to build an integrated digital media agency network.

MUMBAI: Global ad spending in measured media is expected to exceed $500 billion for the first time ever next year fol