MUMBAI: Multi Screen Media?s family entertainment channel Sab TV has strengthened its 8 pm slot by replacing non-performing show ?I Luv My India? with a light hearted family comedy show Bhai, Bhaiya Aur Brother.

To be co-produced by Vipul Amrutlal Shah and Deven Bhojani, the show will premiere on Sab TV from 4 June every Monday-Friday at 8 pm.

Bhai, Bhaiya Aur Brother is a story of three brothers who after staying separately for 15 years decide to reunite and stay together as a joint family with their respective wives and kids. Captured in this show in a light hearted manner is the way their family members adjust with each other.

Sab TV EVP and business head Anooj Kapoor said the show is in sync with the channel?s ?Asli Mazaa Sab Ke Saath Aata Hai? positioning and will strengthen the 8 pm slot which had become the channel?s weak link due to below than expected ratings.

"The show talks about how a joint family can live together successfully, what are the kind of adjustments that one can practically make and still stay together as a family. Not only is this show completely as per our channel strategy but it also gives positive message about family values in a light hearted manner. So the fit with Sab is complete," says Kapoor.

The channel has commissioned 120 episodes of the show and will air it further depending on the performance. "Whenever we commission a show, it is at least for 120 episodes depending on the performance of the show we continue it. Today Tarak Mehta has completed 900 episodes, FIR has completed 800 episodes and Lapataganj has completed 700 episodes," he added.

The show will be promoted through a mix of digital through Facebook page and conventional medium including outdoor and print ads.

"Apart from the use of conventional media, we are doing cartoon strips in 18 dailies which will help generate excitement and buzz about the show. In the digital domain, we are driving the show very hard on Facebook and we are using conventional media, press ads and TV spots," he elaborated.

The cast of Bhai, Bhaiya Aur Brother includes acclaimed actors like Sooraj Thapar, Chirag Vohra, Vrajesh Hirjee, Dimple Shah, Shweta Choudhary, Muskan Mihani and Swati Chitnis in key roles. The show is being directed by acclaimed director Rajan Wagdhare.

MUMBAI: US broadcaster NBC has announced that its new relationship show, "Ready for Love", a series that brings the age old art of matchmaking to the modern age, will premiere later this year.

The series, from executive producer actress Eva Longoria ?Desperate Housewives?, UnbeliEVAble Entertainment, Renegade 83 and Universal Television, will give three successful and handsome men who are committed to finding the right woman the chance of finding their soul mate.

Giuliana and Bill Rancic will host the series where three matchmakers will help the men find their perfect mates.

Women looking for love can submit their info using the new Facebook timeline app. This app, which is available at Facebook.com/NBCReadyForLove, allows them to apply or share the opportunity with friends and family members that might be perfect potential love interests.

The app will also connect people to the eligible guys via the ?Ready for Love? Facebook Page and the guys? Facebook timelines which will feature profile videos and provide a window into their lives, families, careers and passions. As the show progresses, fans will be able to discover and engage with new content from "Ready for Love," immersing viewers in 24-hour storytelling through the Facebook Pages for Longoria, the eligible guys, the matchmakers, and the women looking for love.

NBC Entertainment president, alternative and late night programming Paul Telegdy said, "We are thrilled to have Eva leading the charge creatively. She has enlisted the help of the three best matchmakers in the world, each with their own philosophies and approaches to guiding singles towards love,?" said Telegdy. "The show?s innovative format that uses online profiles and proven matchmakers will provide a better chance for our suitors to realize connections that will last long beyond the season finale.

Longoria has hand-selected three men who are committed to finding the right women with whom to share their lives. They are Ben Patton, an international financier from Dallas; Tim Lopez a member of the popular music group Plain White T?s and Ernesto Arguello an entrepreneur with a social vision from Miami, who will all vie for the chance to find true love. These three successful and family-oriented men have full and busy lives, but the only thing missing is someone to share their lives with -- and they are ready and willing to open their hearts to America and embark on a life changing process.

In order to find their ideal partners, Longoria has enlisted the help of the three best matchmakers in the world. The series begins with the matchmakers? search across the US for the potential perfect mate for each man. The three matchmakers will each select their team of 12 girls, four per guy. To be selected as part of a matchmaker?s team, the women will have to convince one of the three matchmakers that they?re a true fit and feel a real connection with one of the men. Once selected, each matchmaker team will live in a different house where they will receive personalized advice and mentoring.

At the end of each week everyone will convene on a state of the art stage in front of a live audience to watch the dates and receive feedback from the matchmakers. The women who fail to make a connection with the men will be sent home. In an intense finale, the quest for love culminates when the three men choose their final three women, who together, must decide if they?ll get engaged, married, or simply live happily ever after. No matter what happens -- they will all discover if they are really ?Ready for Love?.

?This show is about making real connections and the ongoing search for love, something that both men and women can relate to,? said Longoria. ?I am excited to be a part of such an innovative and promising format that will help these great guys find true love.?

MUMBAI: The television industry was in a new golden age, said Warner Bros. Television Group president Bruce Rosenblum.

The best platform for launching a new show is broadcast television. "You want your comedies on CBS on Monday and your promos inside the highest-rated shows. The more we can draw people to broadcast TV the better it is for our studio business," said Rosenblum, while speaking at the television technology and trade event Nab in Las Vegas.

The TV business has never been better. "Revenue from international has improved dramatically. The domestic broadcast, cable and syndication businesses are at a high point and there are new buyers in the market like Netflix and Hulu that are boosting the value of their libraries and new productions," he said.

International markets are playing a key role in reducing deficits between the cost of producing shows and the licence fees paid by the networks. "Even in a global financial crisis, we have had five years of meaningful increases to the point where the revenue from international more than covers the production costs of our entire sales of 26 shows".

Rosenblum estimates that more than 85 per cent of Time Warner?s profitability comes from Turner, HBO and the studio?s TV Group. Warner Bros. gets roughly half of its profits from TV. "Anything we can do to preserve that ecosystem and keep the consumer in an authenticated environment helps us," he averred.

He also said that social media is playing a bigger role in marketing efforts. "I haven?t seen Facebook and Twitter having an impact yet on what gets selected. Where Facebook and Twitter can help is when you have shows that are on bubble. Several shows have gotten renewed because networks were aware of how much chatter was out there."