MUMBAI: Sony Entertainment Television (Set) has joined forces with soap factory Balaji Telefilms once again to launch a new fiction show, Kyaa Hua Tera Vaada.

Kyaa Hua? will premiere on 30 January at Monday-Friday 10 pm band, replacing Saas Bina Sasural, which is being shifted to 9 pm.

Set was airing two fiction shows - Dekha Ek Khwaab and Parwarish - for 45 minutes each. Starting 30 January, the shows will run for 30 minutes, vacating the 9 pm slot.

Multi Screen Media COO NP Singh said, ?With the incredible performance of all our fiction shows, we are ready for the next level of growth with a fresh lineup of interesting shows.?

Set senior EVP and business head Sneha Rajani added, ?Kyaa Hua Tera Vaada marks another milestone in our relationship with Balaji. At Set, our endeavor is to pick up shows that are engaging with the characters, language and the environment to which today?s Indian families can relate. We strongly believe in connecting with our audience at an emotional level. We are confident that Kyaa Hua Tera Vaada at 10 pm with a relatable and endearing concept will connect with the viewers and will further strengthen our hold on the prime time slot and also consolidate our position as the second most popular general entertainment channel in India.?

The show follows the story of a married couple with three growing children. It traces the rise and fall of love and togetherness in a typical Indian married couple, whose time and attention for each other survives the vagaries and demands of life?s problems. Mona Singh returns to fiction shows after a hiatus of almost seven years opposite Pawan Shankar who plays her husband Pradeep Singh.

Balaji Telefilms joint MD Ekta Kapoor said, ?After Bade Acche Laggte Hai ruling the charts, we at Balaji are all geared up for yet another interesting show ? Kyaa Hua Tera Vaada which celebrates marriage after 10 years. Through this show we want to show our viewers how the relationship between a husband and wife changes through time but love remains constant. I am extremely delighted to take the relationship with Sony Entertainment Television to another level with the launch of Kyaa Hua Tera Vaada and hope that we are able to create magic together once again.?

MUMBAI: Big CBS Networks has announced a new local show for Big CBS Love which targets women.

?India?s Glam Diva? follows on the heels of ?India?s Sexiest Bachelor?. Ladies from the entertainment industry of India will be judged together by a jury and the public, to select their favourite Diva. The show is scheduled to hit the screens by next month.

The platform aims to bring the most ravishing, talented and deserving divas to the fore. Women from India will compete for India?s final choice of the most glamorous Diva. Backed by the expert jury and programming team and coupled with audience feedback from across the country, the first phase will see a shortlist of the top 14 contenders for the title.

Women competing for the title are Kareena Kapoor, Deepika Padukone, Priyanka Chopra, Vidya Balan, Aishwariya Rai Bachchan, Katrina Kaif, Sonam Kapoor, Sunidhi Chauhan, Bipasha Basu, Ekta Kapoor, Sonakshi Sinha, Sania Mirza, Freida Pinto and Shruti Hassan.

The show has been divided into segments. The first segment will give viewers a peek into the minds of Divas. The Divas will be judged on the basis of their X factor, their public appearances, the brands they handle and their business sense, judging their minds. Second segment will include the attributes that make them so hot. Is it her eyes, is it her lips, her complexion, her skin, her attire, her sex appeal or is it the combination of all?... essentially evaluating the body.

The third segment - after Mind and Body, will be Soul. It will be an electrifying combination of these factors that make for a winner.

India?s Glam Diva will be hosted by VJ and actor Neil Bhoopalam.

"After a successful season of ?India?s Sexiest Bachelor?, we are glad to announce our second property India?s Glam Diva. The show will have the most gorgeous women from the entertainment industry on one platform. These women will be judged on various factors by the viewers. The show will bring to the fore an unusual side of these women that was never known to their fans," the channel said in a statement.

The voting mechanism will include SMS, a microsite and other social media vehicles like Facebook and Twitter.