MUMBAI: Banff is reshaping its categories. New in the Documentary category, environmental and wildlife programmes have joined forces to explore environmental themes and issues, as well as natural and wildlife phenomena within one category that explores the natural world.

New in the Children and Youth category, animation programmes will take a special focus on kids programming, while adult-targeted, ?prime-time? animations will be eligible for applicable categories in entertainment, drama and interactive programming.

Said Banff World Media Awards Program Competition director Georges Leclere, "The Banff World Media Awards are now, more than ever, a reflection of the new trends in international programming. We are thrilled to reshape our categories this year, to better group the wonderful programs in all segments of the current traditional, cross-platform and digital entertainment genres.?

Entries are being accepted for the Banff World Media Awards. These will be announced during the Banff World Media Festival in Banff, Alberta, Canada running from 10-13 June, 2012.

The competition for the content industry attracts upwards of 1000 entries from over 30 countries around the world.

Banff executive director Ferne Cohen said, ?As the Banff World Media Festival has grown, placing emphasis on new market trends and technologies shaping the entertainment industry, so the Banff World Media Program Competition has grown. This means an expansion of existing categories and the integration of the digital media awards gala into what the industry affectionately calls ?The Rockies? gala. This year?s attendees can expect a bigger, bolder awards show that celebrates television and digital media in one star-studded event.?