Maxus wins Discovery’s media mandate
MUMBAI: Discovery Communications has moved its media mandate from ZenithOptimedia to Maxus India.
MUMBAI: LMNO Productions, a Hollywood independent producers of reality and non-fiction television programming, has announced the appointment of Passion Distribution as the international distributor of two TV series, ‘Meteorite Men‘ and ‘Over Your Head‘.
The multi-year deal was negotiated by Passion Distribution CEO Sally Miles and LMNO Productions senior VP production Ed Horwitz.
Passion Distribution will represent the all-new season three of ‘Meteorite Men‘ at the television trade event MipTV in Cannes, France in addition to seasons one and two with a total of 23 hours. In addition, Passion will offer Over Your Head now in its fifth season, with a total of 143 episodes available.
Miles said, ?We are really excited to be starting a relationship with such a highly acclaimed award- winning production company. They have great shows that have performed so solidly in their primary territory and have become strong returning brands."
‘Meteorite Men‘ is produced for Discovery Science in the US and has recently been given a third season pickup by Science Channel. Modern day treasure hunters Geoff Notkin and Steve Arnold have travelled the world for years to search as a team for remnants of ancient meteorites. Using advanced metal detection equipment Arnold and Notkin work tirelessly to find alien treasures and lost pieces of our universe.
‘Over Your Head‘ for HGTV helps do-it-yourself homeowners get expert assistance to finish their abandoned remodelling projects. Host Eric Stromer evaluates the project and brings in carpenters to help the overwhelmed homeowners finish the job. The experts help make the seemingly impossible possible as they guide these over their head homeowners to finish their projects in just three days.
LMNO president, CEO Eric Schotz stated, "Passion is a great fit for LMNO. Sally and her sales team represent their company name. They all have the passion it takes to sell and create international hits. This hopefully is the beginning of many deals to come."
MUMBAI: Discovery Science is all set to introduce a new show Heavy Metal Task Force that will feature the world?s most technologically advanced machines taking on the "most incredible and dangerous" engineering challenges.
The show will premiere on 23 March and will be aired every Friday at 10.30 pm.
Each episode of Heavy Metal Task Force will feature three different missions for the mechanical marvels and their crews. The series takes a close look at the machines - their massive size and power, and resiliency of the machines and their operators as they together tackle various crises with speed and precision.
The show covers machines from the longest and strongest road-going vehicle in the world to the heavy-lift ship which transports one of the largest cargoes ever moved in one piece machines from around the world.
MUMBAI: Discovery Science will air the show ?Dean Of Invention? every Sunday at 10 pm from 4 March.
The show will feature inventor Dean Kamen, who has more than 400 patents, including the Segway, the insulin pump and the robotic prosthetics ?Luke Arm?.
The show joins Kamen on his quest to find the greatest scientific breakthroughs and new possibilities that will improve life for all mankind. The eight-part series follows Dean Kamen as he explores the emerging technologies being developed to deal with the most daunting global challenges of our times.
Discovery Networks South Asia senior VP, GM Rahul Johri said, ?Discovery Science continues to captivate the viewers with its distinctive and high-quality programming. In this revolutionary series, Dean Kamen, the world renowned inventor will reveal the most innovative technological breakthroughs that can make the world a better place to live.
In each episode Kamen visits the world?s latest cutting-edge creations by embedding himself with leading scientists, doctors and inventors. From space-age robotics to artificial intelligence to biological breakthroughs, Dean of Invention will reveal the visionary scientific advancements that have the ability to reinvent the future.
MUMBAI: Discovery Science is set to launch a 13-part series, Sports Science, on 1 February.
The show, exploring the science and engineering underlying athletic endeavours,will air every Wednesday at 8.30 pm.
Discovery Networks Asia-Pacific Sr. VP and GM - South Asia Rahul Johri said, ?Discovery Science is dedicated to bringing cutting-edge innovations, explorations and technologies that have an impact on our everyday lives. It questions everything and goes beyond imagination to bring never-seen-before insights. Sports Science is a high octane series that unveils mysteries of the sports world via studio and field tests, stunning CGI animation and high definition footage.?
The channel plans to utilise cutting-edge technology to unveil the mysteries behind the sport with the support of athletes and scientists. It will also explore the extremes of human ability and sports performance through first person exploits.
Wayne State University in Detroit- Michigan professor of biomedical engineering Dr. Cynthia Bir is the lead engineer in the series. Using methods that have been developed to understand human injury biomechanics, and developing new techniques to address the unique challenges found when studying live volunteers in high impact and high speed activities, Dr. Bir helps viewers to understand the forces (internal and external) sustained and generated by the body during high level athletic activities.
MUMBAI: Discovery Science is launching a five part series, Deconstructed starting on 2 January next year.
The show will air every Monday at 9 pm.
Deconstructed will break everything down to the bare basics. The series will uncover the hidden components and reveal how things work.
It will carry out an animated expedition into the interiors of the machinery to reveal the complex world of gears, pistons, and pipes. The series will dissect routine objects to explain their functioning in an uncomplicated manner, from shedding light on bulbs and detailing the science behind the humble toaster to how a computer?s hard disk stores all photos, movies and music.
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