MUMBAI: Gaurav Seth, Head of Marketing at Max, will take additional charge as Head of Marketing at Sony Entertainment Television following Danish Khan?s exit.

Danish Khan has put in his papers as the Head of Marketing SET and is currently serving his notice period.

Multi Screen Media COO NP Singh confirmed the news to Indiantelevision.com. "Yes, Danish Khan has quit Sony," he said.

Seth will continue to handle the marketing of both the channels. He will also be responsible for the marketing of MSM?s biggest property, the Indian Premier League (IPL).

Search is on for Seth?s replacement at Max.

"I am looking forward to take the new responsibility (as Marketing Head of SET). I will also be handling marketing of Max till the time there is a replacement for me," Seth said.

"Besides, I will also be handling IPL purely from continuity point of view. I have been handling IPL for the past four years, so it was felt that I should look after it for this season too since the tournament is too close," he added.

The IPL season 6 will be housed under MSM?s sports and entertainment channel Sony Six which went on air in April this year.

Danish Khan could not be reached for comment till the time of filing this report.