Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2

Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of

Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV

Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the

Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to me

Mumbai: Nielsen has announced that it will take the lead on an 'Impressions-First Initiative' to support an industry-