Mumbai: Connected TV (CTV) viewing has been gaining momentum in the western part of the world and is now on an escala

Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportuniti

MUMBAI: Canada's Bell Media and the National Football League (NFL) have announced a long-term expansion of their medi

Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the Ame

Mumbai: In 2021, the total Free Ad-Supported Streaming TV (FAST) viewership hours grew by 103 per cent, while the ave

Mumbai: Nielsen will expand coverage offered by Nielsen Media Impact (NMI), a national media planning and optimisatio