Mumbai: In 2021, the total Free Ad-Supported Streaming TV (FAST) viewership hours grew by 103 per cent, while the ave

Mumbai: Nielsen will expand coverage offered by Nielsen Media Impact (NMI), a national media planning and optimisatio

Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2

Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of

Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV

Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the