Mumbai: mediasmart, an Affle company, has published the second edition of its India CTV Report 2022, titled "India Sa

Mumbai: Creating a great ad experience and monetising all ad formats is the biggest challenge for media owners and br

Mumbai: Connected TV (CTV) viewing has been gaining momentum in the western part of the world and is now on an escala

Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportuniti

MUMBAI: Canada's Bell Media and the National Football League (NFL) have announced a long-term expansion of their medi

Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the Ame