Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportuniti

Mumbai: Havas Group India's media investment and experience arm Havas Media Group India has unveiled India's first br

Mumbai: Global streaming grew 10 percent globally, including continued growth in mature markets like North America (5

Mumbai: Adjust has launched a connected TV (CTV) measurement solution called CTV AdVision.

Mumbai: Google-owned YouTube has announced that popular television shows and films from major studios will be availab

Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to me