MUMBAI: Turner International has appointed Edward Barnieh as programming and acquisitions manager for Asia Pacific, to further expand its quality offering of kids? content.

Based in Hong Kong, Barnieh will be responsible for Turner?s acquisition strategies for its kids? networks in Asia Pacific, including Cartoon Network, Cartoonito, Pogo, Toonami and Boomerang.

His mandate will be to secure rights to the most engaging content in the region, in particular "funny" and "clever" animation from international studios and distributors.

Prior to joining Turner, Barnieh was with Nickelodeon UK for almost nine years, where he played an important role in the expansion of the network and developing content for global markets.

Turner International regional chief content officer Mark Eyers said, "Edward joins us from an acquisitions background that spans TV, online, mobile, and content licensing, which we expect will help secure our leading position in the Kids genre in Asia Pacific. His diverse expertise and proven achievements will make him a real asset to the team, and we welcome him to Hong Kong."

Having spent over a decade working in kids broadcasting in the UK, Barnieh brings knowledge and expertise to the role. He also has years of multi-platform experience to the regional team and will be a key part of Turner?s international Asia Pacific acquisitions strategy.