MUMBAI: The Premier League has awarded the live audio visual broadcast rights to Cable Thai Holdings for all 380 matches per season for seasons 2013-16 in Thailand, Cambodia and Laos.

Premier League Chief Executive, Richard Scudamore, said: "We are extremely pleased to have a new partner in Cable Thai Holdings (CTH) in Thailand, Cambodia and Laos. CTH has an excellent reputation as a high quality broadcaster and we look forward to working with them as they deliver a premium offering that will showcase the Barclays Premier League to our fans in all three countries."

CTH Chairman Wichai Tongtang said, "Our win of the Barclays Premier League rights is a win for CTH and also all the people of Thailand all over the Kingdom. With our proposed delivery model and technology we aim to make the BPL accessible to all walks of life in Thailand in an affordable and engaging manner. The Barclays Premier League is the most exciting, popular and fervently supported football league in the world today and we are thus proud to be partners with the BPL."