MUMBAI: Machdar Motorsports is hoping to do for motorsports what the Indian Premier League (IPL) has done for cricket. The motorsports management company has launched the i1 super series, a franchise-based model consisting of nine teams in seven cities involving 14 races.

The nine franchises are being sold at a base price of $5 million by invitation only.

Conducted under the aegis of the world governing body FIA (Federation Internationale de l‘Automobile ) and the Federation of Motor Sports clubs of India (FMSCI), the i1 Super Series event will kick off on 18 December in Noida. It will also have races in Chennai, Pattaya, Kuala Lumpur, Doha, Dubai and Abu Dhabi.
 
"We are speaking to cricketers like Sachin Tendulkar, Yuvraj Singh and Bollywood stars for funds. We hope to finalise deals next month. We want franchise owners who are passionate about developing the event,? 1 Super Series managing director Darshan M said.

The franchises are expected to recoup their investments in the fourth year. "In addition to the fee, the franchises will spend around $2.5-3 million a year. An entity will own a franchise for 15 years. Each team will race with two cars forming an 18 car grid. We have identified 10 cities including the major metros where franchises will be located,? said Darshan.

Sixty per cent of the central revenue pool will go to the franchises. The coverage of the events will be in high-definition.

?We are talking to different parties regarding television production and coverage. Each race will be of 45 minutes and it will be a sprint format rather than an endurance one. There will also be television specials around each race. We are offering $2 million in prize money,? said Darshan.

The cost of running an event will be around $12-15 million. Apart from television fees and sponsorship, merchandise and hospitality are some of the other revenue sources for the franchises.

Franchises will have a pool of experienced drivers to choose from. "We will hold on-ground ?Festivals Of Speed? to market the event. This will have features like drag races and drifting. There will be music and entertainment to bring people closer to the experience. In the long run, we want to set up academies and minor leagues. We will launch a foundation to support talent,? said Darshan.

The company is also looking at doing an event for motorbikes, probably next year. "The aim is to be like the MotoGP. We want to create a brand that can engage with sponsors, manufacturers, circuits and partners and encourage Indian motorsport to become internationally known and respected," said Darshan.
 

MUMBAI: 9X Media, the company controlled by private equity firm New Silk Route, is swinging back into action. Two regional music channels are readying for launch this fiscal, a source said.

The first to roll out this month is a Punjabi music channel. The Bengali channel will come up by the year-end.
 
"We are launching the Punjabi channel this month," said 9X Media chief financial officer Bhupendra Makhi, while declining to comment on other issues.

The Punjabi channel is named 9X Tashan and will have "Yaaran Da" as its tagline. It will have Punjabi music videos including folk, popular and Bollywood.

Modelled like the flagship Bollywood music channel 9XM, the new channel will also have animated characters like Bade-Chote and Falli-Balli along with some new characters - all in a Punjabi avatar.

9X Tashan will have to contest in a market that is flooded with channels like PTC Chak De, ETC Punjabi, Balle Balle, Lashkara and MH1. And to find distribution on cable networks, the channel has earmarked a budget of Rs 60 million on distribution in the Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) markets.

The company believes that with a targeted approach, the channel will have an edge over the others. A senior sales executive said that even though the PHCHP belt is a B1 market for sectors like telecom, automobiles, beverages and FMCG, there is potential to expand the ad pie.