MUMBAI: Zee Cinema is all set to premiere English Vinglish on Indian television on 29 December at 8 pm.

The movie, which is a comeback of Bollywood actress Sridevi after a hiatus of 14 years, is produced by R Balki.

The channel has roped in Godrej Ezee as the presenting sponsor while the Attitude (Amway) is the powered by sponsor.

Zee Cinema is quite hopeful of the movie that was widely applauded. Zee Cinema business head Mohan Gopinath said, "There are some films that set the cash registers ringing at the box office and others that evoke critical acclaim. Then there are a third lot of films that effortlessly manage to score on both these fronts by sheer virtue of their caliber combined with the star power of their luminous cast. We are extremely confident that the world television premiere of English Vinglish will be received well by Zee Cinema viewers."

In sync with the title of the movie ?English Vinglish?, Zee Cinema has used today?s conversational style of speaking in signages displayed at strategic locations in 56 centres. Messages like ?Coffee Voffee?, ?Exit Vexit? and ?Please Switch off your Mobile Vobile? placed across 870 touch-points.

For this intiative, Zee Cinema had partnered with popular joints such as Caf? Coffee Day, multiplexes such as Inox, Cinemax, Fame, lifestyle chains like Globus, Shoppers Stop and Westside and the Mumbai International and Domestic Airports. 

The movie is being aggressively promoted by the channel through on-air promos and astons, social media and digital media banners on targeted sites.

English Vinglish is an Indian comedy-drama film directed by Gauri Shinde. The film revolves around housewife Shashi Godbole, who enrolls for an English language course to prove a point to her husband and other family members. It was made simultaneously in Hindi and Tamil and released on 5 October. It was also dubbed in Telugu and released simultaneously along with the Hindi and Tamil versions.

MUMBAI: Zoom has unveiled its special programming line up for the festive season from 24 to 31 December. The channel has also roped in Sunny Leone and Sophie Choudry to play host on Planet Bollywood News and B-tonight.

The Bollywood channel has planned top notch interviews, songs, shows and news for its viewers. Zoom will also bring back the best six episodes of Bollywood storytellers.

Tentalize and Page 3 will give viewers a sneak peek into the most glamorous bashes and hottest fashion stories of the year. Zoombastic will feature top 100 songs of the year.

The special line-up also includes a show on Business of Bollywood which will give report card of the Bollywood industry during the year.

MUMBAI: While foreign faces are not a novelty anymore for Bollywood, scouting for talent from another country definitely is. In an exercise infotainment broadcaster History TV18 visits Australia to find the next Bollywood sensation. The show kicks off tonight at 10 pm.

The series, ?Bollywood Star? captures fellow Australians? desire to achieve fame, glamour, stardom and everything that Bollywood stands for. The four-part series ends with an Australian seizing the ultimate glory - a part in Mahesh Bhatt?s movie.

Under the scrutiny of eyes of the judges, Shiamak Davar, Anupam Chopra, John Abraham and Mahesh Bhatt himself, hundreds of Australian Bollywood-o-philes auditioned to compete for the coveted prize.

The four-part series gives an insight into Australia?s Bollywood-loving community and aspirants. In this show, the three judges shortlist twenty-four finalists from hundreds of other hopefuls. The finalists are then flown to Mumbai, where they train under the biggest names the Indian film industry has to offer. The preparation for the Bollywood life also includes living the everyday Indian life, combined with living and working in the Dharavi slums of Mumbai.

With a 360-degree cross-cultural training, the series tests the emotional and physical limits of the finalists. Ultimately, one Australian walks away with the life-changing prize of a role in a Bollywood film with Vishesh Films.