MUMBAI: Big Magic, the entertainment channel for the core Hindi heartland from Reliance Broadcast Network (RBNL), is launching the second season of ?Mele Ka Big Star?.

The show will air on Big Magic and 92.7 Big FM in October.

To be launched across Uttar Pradesh, Madhya Pradesh, Jharkhand and Bihar, ?Mele Ka BIG Star? presents an opportunity to regional talent to go beyond the local mela and showcase their skills which include singing, dancing, stunts, mimicry and acrobatics.

Speaking about the show, a company spokesperson said, "Melas are used as a primary medium to reach out to semi-urban and rural masses. Every mela creates its own unique platform to showcase the best in-house talent while building mass appeal. Mele ka Big Star is a one-of-its-kind opportunity which will not only help to build a long term bond with the consumers but will also amplify this association beyond the traditional mela areas through Big Magic - an exclusive channel for the Hindi heartland."

The show will reach out to approximately 700,0000 viewers every week on Big Magic, and 250,0000 listeners per week on 92.7 Big FM. This will be promoted extensively through print, television and radio, the company said.

Mumbai: Big Magic, the regional entertainment channel from the Reliance Broadcast Network (RBNL) stable for the Hindi heartland, is introducing a weekend Bhojpuri movie band - ?Superhit Bhojpuri?.

Starting 18 August, the channel will air Bhojpuri movies every Saturday and Sunday at 6:30 pm.

The channel had earlier this year launched Bhojpuri music band titled ?Hamar Des Hamaar Sangeet?.

The channel will be airing movies like Dharti Kahe Pukar Ke, Kanoon Hamra Muthi Mein, Parivar and Ranbhoomi.

Big Magic is designed to ensure strong local connect through local characters, local shows, local films and on-ground consumer-connect, all packaged with a highly aspirational look. ?Superhit Bhojpuri? is an ideal opportunity for brands which are targeting Bihar and Eastern UP belts to leverage and connect with their consumer?s, the channel said.

MUMBAI: Big Magic, the regional general entertainment channel serving the core Hindi heartland, is launching a crime-based show titled ?Pyaar Ya Dehshat?.

The show will be aired from Monday to Thursday at 10.30 pm from 27 August.

Pyaar Ya Dehshat is a thriller based on love stories gone wrong. The show presents to its audience dramatised real life cases where love affairs led to murders, rape and assault.

The show has been designed to feature one story per episode, without revealing the identities of the characters.

According to the channel, Pyaar Ya Dehshat is being launched on the back of the success of the channel?s other crime-show Police Files.

Big Magic business head Anand Chakravarthy said, "Our prime time shows consistently rank amongst the top shows in the region, providing advertisers with an ideal platform to create greater impact in this region. We are confident of the show doing exceedingly well and offering unparalleled entertainment to audiences while delivering incomparable value to advertisers."