MUMBAI: BARC India CEO Sunil Lulla is in a unique position, being at the helm of a body which is the only industry cu

NEW DELHI: The Broadcast Audience Research Council (BARC) and the representatives of the news genre have often been a

MUMBAI: Keeping in line with global television measurement standards, BARC India will transition from using the term

CHENNAI: What is known as ‘impressions’in India is known as AMA in Canada, ‘average audience’ in the US and ‘projecti

NEW DELHI: After a rigmarole of over one month, Mumbai Police has filed a charge sheet in the court, in the fake TRP

NEW DELHI: The theatrics surrounding the alleged manipulation of TRP by some of the top channels has prompted BARC to