BARC | Indian Television Dot Com

Guest column: Why influencer marketing is a key communication strategy for brands

Dec 13, 2020

NEW DELHI: In the times of social distancing and digital evolution, when millennials are spending a substantial amoun
BARC week 48: Colors regains second spot on pay platform

Dec 12, 2020

MUMBAI: Sony Sab has slipped down to third spot on pay platform in week 48 (Saturday 28 November 2020 to Friday 4 Nov
#Throwback2020: The year of reruns

Dec 10, 2020

MUMBAI: Covid2019 was undoubtedly the biggest story of 2020, but it also gave new life to several well-loved stories
ISL 20-21 opening week clocks 8% growth in viewing minutes

Dec 08, 2020

NEW DELHI: The craze for football is getting bigger and bigger in India with every passing edition of Hero ISL.
Ad volumes for auto sector witnessed 36% growth during festive season in 2020: BARC

Dec 07, 2020

New Delhi: Every product category has been hit in 2020 by the pandemic and lockdowns.
There will be a ‘Mahabharat’ between TV & OTT: BARC’s Sunil Lulla

Dec 04, 2020

MUMBAI: BARC India CEO Sunil Lulla is in a unique position, being at the helm of a body which is the only industry cu